Collect a Closet

A campaign aimed to promote awareness in the South Bend community for the winter drive at the Center for the Homeless. Working in a team of three, our goal was to utilize an Angel Tree model to allow residents at the Center to individually fill out tags with their requests. Our tags were installed around campus as well as in boutiques in the South Bend community. Additionally, the tags and our campaign development process was documented on various social media platforms, such as Tumblr, Instagram, and Facebook.